Brand Guidelines

Our vision is to be recognized as a novel destination for
visitors. By uncovering the essence of Indian River
County with consistent, alluring detail, we will imbue
the emotive feelings of Vero Beach, Sebastian, and
Fellsmere. As an alternative to the state’s well-traveled
paths, like Miami and Orlando, our look, voice, and tone
will dictate a more reserved mood, drawing travelers to
the discerning task of uncovering Indian River.

While the playful charm of our pineapple offers a warm
Welcome, the san serif typeface blends contemporary
style with the natural beauty of our land, the rich
history of our communities, and the organization of
entertainment for everyone’s enjoyment.

Tourists may be referred to as visitors or travelers, as
we will strive to attract people who prefer to be a part
our landscape, rather than the long connoted tourists,
who were historically and subtly removed from the
scene. Through subtle shifts in our language and keen
aesthetic choices, we will invite international guests to
experience Florida unknown.

COLORS

Vero Bleu
CMYK: 58-5-3-20
RGB: 75-160-193
Hex: #4ba0c1

Navel
CMYK: 4-44-87-0
RGB: 238-151-60
Hex: #ee973c

Ocean Spray
CMYK: 37-0-14-0
RGB: 156-216-220
Hex: #9cd8dc

SOCIAL MEDIA AVATARS & FAVICON